I grew up in an italian middle-class family. In the city where I lived, i was the most known young girl whose willingness allowed her to build relationships and participate to public life. Therefore, I received many requests from public institutions and invitations to attend and participate in my city’s public events as a patroness.
After having successfully attended the Business high school in the City of Bari, I asked my parents to enrich my study moving abroad as I wanted to become a citizen of the world. Although my family was reluctant they supported my choice and, since I knew a swiss family in French-speaking part of Switzerland, I chose to study at the Ecole Internacional des Langues.
After having successfully completed my degree in Switzerland, the school suggested I should move to London where I would have had the opportunity to live in an international and multicultural environment as I have always dreamt. I undertook interational studies by attendending the Public Relation Institute of London (IPR) and the S.O.A.S. Univesity of London. Both experiences increased my curiosity and willingness to explore the world, a world I was finally getting to know.
The London experience was essential as it allowed me to continue my journey around the world by moving to Mexico City, due to my longlasting friendship with a mexican family. I decided to enroll in UNAM – Universidad Autonoma de Mexico – where I attended Anthropology and Hispanic-American literature. From a human and cultural point of view, my time in Mexico was probably the most extraordinary and enriching experience I’ve ever had, unforgettable.
After intense years abroad, enriched by study, work, events, people and experiences, in 1976 I decided to return to Italy and settle in Milan, a city that was starting booming commercially and internationally. Due to my language education and public relations studies, I soon got employed by a prestigious hotel in Milan as an Event Manager. During this period, full of professional and personal achievements, I had the opportunity to visit India. It was love at first sight. I was attracted by its culture, its scents, its magical places and its people, with whom I’ve been able to build authentic relationships. Soon after though, my fate was about to change: while I was reaching the top of success in my career in Milan, a long-standing friend met years earlier in Switzerland became the most important person in my life. After my marriage I left Milan and moved to Zurich.
Switzerland and Zurich were avantguard socially, economically and artistically. My skills and previous experiences gave me the opportunity to prove my talent. The Rotary Club of Zurich hired me as an international protocol officer. My professionalism and skills caught the attention of the Miami and Istanbul branch managers who invited me to organize, with great success, protocol and cerimonial seminars. During my business trips I had the chance to get to know an international environment, explore the world and meet people from the intellectual, political and entrepreneurial fields.
Zurich has always been a cosmopolitan, fascinating and bustling city. My international profile and empathic skills, improved through my activities at the Rotary Club.
A very important personality of a swiss international publishing house with office in Zurich-Schaffhausen proposed me a managerial job at the main office in Zurich to assume the responsability to manage the two magazine, Phoenix and Aegis International, both written in English and German. The first one focused on ecology and the second one on international civil protection. In addition to my editorial work, I was also responsible for interviewing international prominent personalities in the field of environment and in emerging green economy, which Switzerland had been the pioneer. Since I had this specific task to develop worldwide I attended all the major international conferences and congresses, coming into close contact with the elite of the technical industrial sectors. Although in the 80s ecology was still an unknown subject, I had the opportunity to interview ministers, I would mention the Governor of Kashmir (India) with many other political personalities, and entrepreneurs on the topic and was invited by the Hong Kong Environment Ministry to attend the first international ecology and environment fair in Beijing.
In 1987 my previous oriental studies at SOAS and my deeply love and attachement for India and its culture, I pursue in opening my own Indian art gallery in Lugano (Switzerland). In a short time the gallery gained popularity and became the centerpoint in the panorama of culture’s life of Ticino region of Switzerland. The popularity and considerable importance of Indian culture therefore privileged me to be appointed as private consultant for Indian art at the Museum of Cultures in Lugano.
In the 90s I moved to Mexico. My previous personal and professional contacts brought me back to Mexico and here I am able to connect with personalities of culture and diplomacy in a whirlwind of events. These are years of great professional experience. I was offered to manage an editorial diplomatic column for various Mexican newspapers. I had the chance to interview many politicians, people from the Mexican cultural environment and ambassadors of various countries including Italy, Austria, Switzerland, Egypt, Indonesia, Iraq, Kuwait, India, France and Greece.
As a result of the many interviews and increasingly frequent occasion for sharing, numerous trips were organized by the various ambassadors in order to promote their countries. Among them I would like to mention the trip organized by the Ambassador of Irak to Mexico in 1993. After the end of the first Gulf War fought between the USA and Irak, I reached Baghdad for an important reportage. Among the important revealing discoveries of which I was first hand and only reporter, I would like to mention a bunker wrongly identified by the Americans as a weapon arsenal that actually turned out being a refuge from the bombardments.
This incredible trip was organized by the Embassy of Irak in Mexico City, together with the Embassy of Irak in Rome and Amman in Jordan. I had a private car with a driver at my disposal. The trip started from Amman, I crossed the desert at night and arrived in Baghdad the next morning. It was a thrilling and unforgetable, i would say, an historical experience. The Baghdad’s authorities were very helpful, they showed me the landmarks of the city and the shelter where the sad evidence of the war was oozing. During this difficult situation I was able to show my professionalism, courage, political sensibility together with a deep knowledge of the international protocol. Once back in Mexico I was asked to report and pubblish the mission in Irak. Furthermore I was asked to produce important diplomatic events.
The flourishing Mexican economy attracted the attention of important people from all over the world. I therefore had the chance to interwiew Luciano Pavarotti, Luciano Benetton, Gianni Versace, the Zegna Family, Paolo Bulgari, the mayor of Biarritz, the Iraki foreign minister and the sultan of Jogjakarta.
Due to my popularity in the country I was entrusted to organize and manage international events such as an exhibition of the photographer Oliviero Toscani at the Museum of Modern Art in Mexico City, on behalf of the Benetton Family, a charity concert for bosnian children supported by the Maestro Luciano Pavarotti, and a runway show with the most famous Italian brands sposored by the Chamber of Commerce of Mexico City hosted in the ancient convent of St. Ildefonso.
After the wonderful years in Mexico I moved to Rome, Italy. The ambassador of Indonesia in Mexico, in agreement with the Indonesian ambassador of the Holy See in Rome, gave me the opportunity to organize a photo exhibition of His Holiness Pope John Paul II’s apostolic journey to Indonesia.
Among the various activities I carried out for the Indonesian Embassy, in Italy and at the Holy See, I was nominated as contact person and director of relations with the Portuguese press. My task was to mediate and find a resolution to the long-standing issue about the cession of the indonesia territories in the Timor’s island, which were a Portuguese protectorate.
As a result of the extraordinary work of mediation, and attracted by the opportunities Indonesia could offer me, I decided to visit the country. Once I got back to Italy the Ambassador of Indonesia invited and convinced me to move to Jakarta where I kept working as an organizer and mediator in diplomatic relations, furthermore I continued to report on several important personalities as the Governor of Jakarta an many intellectual personalities.
A Jakarta, Indonesia, I was given the task to organize international events aimed to promote the best of the Made in Italy, from high fashion to design. The consulting activities were mainly carried out with the collaboration of ICE, Foreign Trade Institute.
Due to my considerable experience and success I gave classes of ceremonial and protocols in a private Indonesian Institute with the support and references of the Jakarta’s Governor.
In 2008, due to family reasons, I had to go back to Rome, Italy. Few months after my return, since my previous contacts with the Chamber of Commerce for South-east Asia of Milan, I was asked to manage and launching the Chamber of Commerce for South-east Asia in Rome, the operating arm of the already existing Chamber of Milan. The role of general manager required a great effort however it led me to organizing cultural activities and was the starting point of many commercial partnerships among Italy and South-East Asian countries. Afterwards I decide to focus on consultancies regarding the organization of international events. Among the most successful events I would like to mention the exhibitions of architectural design of the Order of Architects of Rome and its Province. These exhibitions were also held in Indonesia, Mexico, Costa Rica, Azerbaijan and in Rome too, with the cooperation of the above-mentioned countries.